전통차' 하면 떠오르는 진부한 이미지. 거기서 벗어나 새로운 색감과 새로운 그래픽으로 접근하였다. '한옥 차 공장' 이라는 컨셉의 일러스트를 중앙에 내세워 팝한 느낌을 주었다. 어두운 색의 뚜껑을 열면 환하게 보이는 티백 들. 우리나라 조각보를 모티브로 제작하였다. 또한 '다 우린 티백은 처치곤란' 이라는 기존 티백의 weakness 를 해결 하기 위해 삼각뿔이라는 형태를 고안하여 새로운 디자인을 해내었다.
When you think of "traditional tea," banal images instantly come to mind. But I wanted to shake things up a bit, adding vibrant colors and a modern touch to give it a fresh, new feel. The centerpiece graphic is a playful illustration of a "Hanok tea factory," which brings a fun, pop-inspired vibe to the design. When you lift the dark colored lid, you’re greeted with brightly colored tea bags, inspired by the beautiful, intricate patterns of traditional Korean patchwork Jogakbo.
Plus, I addressed a common problem: dealing with used tea bags. Instead of the usual mess, I designed a new pyramid-shaped tea bag that’s as practical as it is stylish. It offers a sleek, modern twist while making the whole tea experience more enjoyable and visually appealing. It’s my way of blending tradition with innovation, creating something fresh and fun.
